An award that means something personal

There are moments in the life of a family business when you stop, look around and appreciate how much has gone into getting here. Receiving our first Interflora Artisan Award is one of those moments.

Welch has been part of the local community for more than a century. From our high-street beginnings to our home in Stapleford, Nottingham, our story has always been about people: the family behind the name, the team behind the flowers and the customers who trust us with their most meaningful occasions.

This award recognises something we work towards every day. Beautiful flowers matter, and so does the experience that surrounds them. Listening carefully, understanding the occasion and paying attention to the details are all part of the same job.

What is the Interflora Artisan Award?

The Interflora Artisan Award recognises florists who demonstrate excellence in two areas: exceptional floristry and outstanding customer care. It celebrates the skill, imagination and commitment involved in creating handcrafted floral designs, alongside the service that helps each order feel personal.

For Welch, our first award marks a special milestone in that ongoing work. We are proud to have our team's dedication recognised as part of Interflora's annual review process.

The craft behind every arrangement

Floristry brings together technical skill and an instinct for colour, texture and balance. It also asks us to understand why someone is sending flowers in the first place.

A birthday bouquet may need to feel joyful and full of personality. A thank you might call for warmth and generosity. A sympathy tribute asks for sensitivity and a quieter kind of beauty. The occasion shapes the design, and the care we put into it.

That is what makes this recognition so rewarding. It reflects the work that happens before a bouquet reaches someone's hands: the thoughtful choices, the finishing touches and the pride our florists take in their craft.

The people behind the Welch name

Gareth Shaw, our Managing Director, described the award as recognition of both our heritage and the team taking Welch forward. Our family roots matter deeply to us, but so does continuing to improve the experience we offer today.

“Behind every bouquet is a team who genuinely care about what they do, and it’s fantastic to see their hard work and creativity recognised in this way.”

Gareth Shaw · Welch the Florist

Those words capture why this is a shared achievement. Every person who helps prepare an order, answers a question or makes sure a detail is understood contributes to the experience our customers receive.

We are grateful to our team for bringing their knowledge and enthusiasm to the work, and to our customers for continuing to choose Welch. Your trust gives that work its purpose.

What it means when you choose Welch

An award is something to be proud of. For our customers, its value lies in what it recognises: a commitment to thoughtful floristry and attentive service.

Whether you are sending a surprise, celebrating a milestone or finding a way to show someone you are thinking of them, we want the flowers to feel right for the moment. We want you to feel comfortable asking questions and confident that your order matters to us.

Our flowers are prepared from our Stapleford base, with local delivery across Nottingham and the surrounding area. We also arrange UK flower delivery. Available services and delivery dates depend on the design and destination, so please check our delivery information when planning your order.

Proud of our past. Looking forward.

Our first Interflora Artisan Award is a milestone, rather than the end of the story. It encourages us to keep developing our skills, caring for the details and being there for customers through life's important moments.

That is the Welch approach we want to carry forward: flowers made with thought, service with a personal touch and pride in a family name that has meant something locally since 1920.

Explore the story behind Welch, or discover our Nottingham flower delivery service.