The Flower Journal · Welch the Florist
75 years with Interflora: a proud chapter in the Welch family story
In 2026, Welch marked 75 years of Interflora membership. It is a milestone that connects two important parts of our story: our roots as a family florist and the relationships that help us send thoughtful flowers further afield.
Our family business began in 1920. In 1951, Welch joined Interflora as the association’s 523rd member, beginning a partnership that remains a proud part of who we are today.
A partnership that began in 1951
Seventy-five years is a long time in the life of a business. The way people choose and order flowers has changed enormously, but the reason for sending them is often wonderfully familiar. Someone has a birthday. A friend needs encouragement. A family wants to say goodbye with something personal and beautiful.
For us, this anniversary is a chance to pause and appreciate that continuity. Behind every order is a person, an occasion and a message that matters. Our Interflora membership has been part of the Welch story across generations, alongside the family care that has shaped our business since the beginning.
Local care, with connections across the UK
Today, our home is in Stapleford, Nottingham. From here, we prepare flowers and arrange deliveries across our own-van delivery area, serving customers in Nottingham, Derby and nearby communities.
Our Interflora connection also helps when the person you are thinking of lives further away. For orders fulfilled through the network, an Interflora partner florist creates and hand-delivers the flowers near the recipient. It brings local florists together around a shared purpose: helping people send something thoughtful, even when they cannot be there themselves.
You can read more about how this works on our Interflora flower delivery page, or check our delivery information for the options available for your order.
Flowers for the moments that stay with us
A bright bouquet can make a birthday feel special. A simple thank-you can mean more than its sender realises. Flowers can also offer a quiet expression of sympathy when finding the right words is difficult.
Whatever the occasion, we believe the little details deserve attention. Choosing a colour, writing a card message or asking for help with a delivery address are all part of making the gesture feel personal. That is the approach we want customers to find at Welch, whether they have ordered from our family for years or are discovering us for the first time.
Thank you for being part of our story
This milestone belongs in our family history, but it is also an opportunity to thank the people around us. To our customers who trust us with their celebrations, surprises and farewells, thank you. To the fellow florists who have been part of our Interflora journey, thank you for your care and creativity.
We are proud to look back on 75 years of membership, and we look forward to the occasions and connections still to come.