Welch the Florist receives prestigious Interflora Award

Welch the Florist of Long Eaton, Nottinghamshire, has been recognised among Interflora’s most highly regarded florists, receiving an Artisan Award for its dedication to exceptional floristry and outstanding customer care.

Now in its second year, the Interflora Artisan Award celebrates florists who consistently go above and beyond, creating the most beautiful floral designs whilst providing first-class customer service:
“The Award was created as a mark of quality, care and creativity that you can trust. As we enter the second year of the programme, it’s inspiring to see so many florists continuing to raise standards across the industry and invest in their skills. These awards recognise the dedication that goes into every bouquet, and the important role florists play in helping people connect, celebrate, and show they care.” Lyn Davies, Consumer Director at Interflora

This year’s recognition also marks a special milestone for Welch the Florist, achieving its first Interflora Artisan Award as part of the annual review process. This achievement reflects the business’s continued growth and ongoing commitment to excellence and innovation, building on the foundations that have already made it a trusted local florist: passion and customer focus.

To achieve an Interflora Artisan Award, florists must demonstrate excellence in two key areas:

Exceptional floristry: These florists are experts in creating beautiful, handcrafted arrangements that combine technical skill, creativity, and a deep understanding of the emotions behind every order.

Outstanding customer care: These florists understand that every delivery matters and are constantly working hard to make customer experiences the best they can be, from their shop to your front door.
An Interflora bouquet will always be beautiful. An Interflora bouquet from a florist like Welch the Florist, with an Artisan Award, will truly wow, every single time.

When you order from Welch the Florist, you can trust that you and your recipient will get the best of the best: stunning flowers, delivery that’s spot on, and a personalised customer experience that you can count on without a doubt.

We’re incredibly proud to receive this recognition from Interflora:

Gareth Shaw, owner of Welch the Florist, said: “As a family florist, Welch has been part of the local community for over 100 years, and that heritage means a great deal to us.

For me, it’s always been about creating beautiful flowers with care, attention to detail and a real understanding of what each arrangement means to the person receiving it. Behind every bouquet is a team who genuinely care about what they do, and it’s fantastic to see their hard work and creativity recognised in this way.

We’re proud of where we’ve come from, but we’re equally excited about where we’re going. We’ll continue doing what Welch has always done best – creating beautiful flowers, delivering exceptional service and being there for our customers through life’s most important moments.”