About the Poppy Appeal
Each year the nation and Welch the Florist expresses its unequivocal support for The Royal British Legion's work through the Poppy Appeal.
The Appeal is the Legion's biggest fundraising campaign and was launched nationally on Thursday 24 October with a concert for Service personnel and their families.
This year, the Legion is focusing on the range of work it does to support Armed Forces families, whether they are families of personnel on active service, of those currently in transition from military to civilian life, or of veterans.
Every poppy helps us to support the British Armed Forces past and present, and their families. Please give generously and wear your poppy with pride.